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About us

About us

Novera Management Business Solutions is a regional consulting agency that integrates HR, finance, legal, and technology into a unique, all-in-one system of strategic business support.

Our multidisciplinary team of international experts helps companies improve business efficiency through process optimization, HR and payroll digitalization, and the conversion of data into measurable business intelligence. We combine global standards with local expertise, delivering premium, tailor-made, all-in-one solutions—from company setup and administrative support to strategic consultancy and human capital management.

What sets us apart is not what we do, but how we do it:

  • A personalized, end-to-end approach tailored to your needs
  • A combination of global standards and local expertise
  • Bilingual communication for clear and efficient cooperation
  • Total transparency and strict compliance with applicable laws

Mission, Vision, and Values

Mission – We protect our clients’ interests by helping them make smart, safe, and profitable business decisions.

Vision – We strive to be recognized as the most reliable regional partner for integrated business solutions – a company trusted for its knowledge, precision, and ethical approach to work.

Values

  • Trust – We stand by you
  • Quality – We make a difference
  • Business Growth – Continuity and sustainability
  • Ethics – Integrity. Responsibility. Respect.

Novera in the Region

Novera was founded at the initiative of international clients who recognized our quality, professionalism, dedication, and attention to detail through long-term cooperation.

We are directly present in Serbia, from where we cover the markets of Montenegro, Croatia, Slovenia, Bosnia and Herzegovina, and North Macedonia.

Through our partner network, we cover most EU countries, including Hungary, Romania, Poland, Austria, and Switzerland, as well as Far East markets such as India and the UAE.

Novera mapa eng

Meet our leadership team

Martina Lalic

Martina Lalić

Managing Partner | HRIS Implementation Consultant & Payroll Expert

Martina graduated from the Faculty of Sciences at the University of Novi Sad, Geography Department, and later completed postgraduate studies in accounting and auditing. However, Human Resources and payroll naturally became her chosen professional path.

She has extensive experience leading HRIS system implementations across Serbia and the region, successfully collaborating with leading payroll partners and EOR/PEO service providers such as ADP, Celegro, Papaya Global, and Safeguard Global. Thanks to her expertise, Martina has gained international recognition, publishing professional articles in the prestigious Global Payroll Management Institute, conducting seminars, and serving as a keynote speaker at international events.

In Serbia, her career spans international corporations, from startups to complex holding structures, in leadership HR positions. During this time, she successfully managed all phases of Human Resources — from recruitment and talent development to strategic planning and the implementation of modern HR technologies and process digitalization.

Her expertise includes leading large teams, managing change, and creating inclusive, high-performance work cultures, significantly contributing to the growth and stability of the organizations she serves.

TIjana Lalić

Tijana Lalić

Global Talent Acquisition I Strategic Business Development & Growth

Master’s degree in Psychology with expertise in talent management, organizational development, and strategic HR solutions.

Leads complex end-to-end recruitment processes, from defining hiring strategies to evaluating candidates through structured interviews and psychological assessments, with a strong focus on data-driven decision-making. Her work centers on identifying potential, competencies, and organizational fit.

Specialized in organizational design, including the development of structures, competency frameworks, and the enhancement of organizational effectiveness.

Has contributed to the implementation of 360° feedback systems and the analysis of key performance indicators to support strategic decision-making.

Designs and delivers programs focused on leadership and managerial capability development, as well as assessment processes through assessment centers and analysis of complex HR data.

Through client engagement, contributes to the development of sustainable solutions aligned with business objectives and long-term growth.

Recognized for an analytical mindset, business-oriented approach, and the ability to translate initiatives into measurable results.

TIjana Lalić

What Sets Us Apart in the Market

A Unique All-in-One Business Model

Novera is one of the few consulting firms in the region that integrates HR, finance, legal, and technology into a single, functional system. We provide clients with solutions for all business processes – all in one place.

A Single Point of Responsibility

Unlike fragmented collaboration models with multiple disconnected partners, Novera offers centralized support, clear communication, and full control over all key business functions.

Expert Team with International Experience

Our solutions are developed and implemented by a team of recognized experts in their respective fields, with extensive regional and global experience, including complex international projects and HRIS implementations.

Tailor-Made Approach, No Generic Solutions

Each client receives a personalized end-to-end collaboration model, customized to their industry, stage of development, and local regulatory environment.

More Than Consultants – An Extension of Your Management

We do not operate merely as consultants; we act as a strategic partner to management, focusing on practical application, measurable results, and long-term business sustainability.

Our services

Novera Management Bussiness Solutions is a regional consulting agency that integrates HR, finance, legal, and technology into a unique, all-in-one system of strategic business support.

Meet our leadership team

One Partner. One Standard. Complete Control and Sustainable Growth.

Our team consists of internationally certified experts with experience in HR, finance, law, and technology, ready to turn every business opportunity into measurable results.

We combine global standards with local expertise, providing strategic support and tailored solutions for every challenge. Each team member shares a commitment to precision and ethical practice, because we believe that people make the difference in a company’s success.

Martina
Lalić

Tijana
Lalić